Will the media ever be truly independent? The only way I can see this happening is if every news and information company adopts a subscription or email listing model, where they are not dependent on advertising. This would allow media companies to establish a direct and independent connection with their audience, their true consumers. In this model, content providers would earn their revenue by genuinely serving their customers, eliminating the influence of advertisers and other powerful players. This is when media companies would align themselves with the interests of their audience, rather than with third parties.
